I’m your neighbor, fellow PTA member……...friend.
Sorting through my junk mail, I was about to add a flyer for roof repair to the green bin when something stopped me.
My name is Kyle “KC” Leinen. My family owns ATX Roofing & General Contracting. I live here in South Austin (78748) with my wife and our two kids. Our youngest is in preschool, and our oldest is a proud Cowan Coyote!”
Instead of merely introducing himself, KC added:
>> his neighborhood
>> zip code
>> kid’s school
Austin is split into neighborhoods with unique characteristics residents identify with.
Living in South Austin, I immediately identified with KC. That, coupled with “Cowan Coyote,” drew me in and compelled me to read the body copy.
As a copywriter, my favorite part is the last paragraph.
“Insurance companies give you one year from the date of the storm to file a claim for storm damage. So, after May 24, 2021, you will no longer be eligible for a storm damage claim.”
The first sentence states an insurance claim fact.
Crucial info for homeowners.
The second conveys genuine urgency and a subtle-but-very-real call to action.
By simply stating a fact.
No over-used sales offer or false urgency.