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  • Maria Lindley

How to grab the eyeballs of your prospects.





Character: Me

Location: My mattress

Date: Many moons ago. (Ok, more like last year.)

Scene: Mindlessly scrolling my social media feed while suffering from my nightly bout of inability-to-stay-asleep.


Suddenly……..an ad grabs my eyeballs.


My rollercoaster-of-emotions-voyage from browser to customer:


At first, I was mildly interested. 🧐

“What do we have here?”


Then intrigued. 🤓

“Hold up! That does indeed sound like me.”


Amazed. 😱

“Dayum!! They just accurately described my problem.”


In disbelief. 🤯

“It’s like they extracted thoughts from me brain!!!”


Sold. 🤩

“Take. My. Muuuu-nay!!”





Three words: VOICE OF CUSTOMER (Also….RESEARCH DONE RIGHT)


Put yourself in the shoes of your ideal prospects.


Hell, wear their whole outfit.


When you immerse yourself in:


>> Their insomnia-causing-fears

>> Their exasperations

>> Their concerns

>> Their lingo


Then use that research in your messaging…….


…..it creates a razor-pointed arrow aimed for their brain, pinpointing their frustrations, and invoking trust that your product IS the solution to THEIR problems.






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