How to grab the eyeballs of your prospects.
Location: My mattress
Date: Many moons ago. (Ok, more like last year.)
Scene: Mindlessly scrolling my social media feed while suffering from my nightly bout of inability-to-stay-asleep.
Suddenly……..an ad grabs my eyeballs.
My rollercoaster-of-emotions-voyage from browser to customer:
At first, I was mildly interested. 🧐
“What do we have here?”
Then intrigued. 🤓
“Hold up! That does indeed sound like me.”
“Dayum!! They just accurately described my problem.”
In disbelief. 🤯
“It’s like they extracted thoughts from me brain!!!”
“Take. My. Muuuu-nay!!”
Three words: VOICE OF CUSTOMER (Also….RESEARCH DONE RIGHT)
Put yourself in the shoes of your ideal prospects.
Hell, wear their whole outfit.
When you immerse yourself in:
>> Their insomnia-causing-fears
>> Their exasperations
>> Their concerns
>> Their lingo
Then use that research in your messaging…….
…..it creates a razor-pointed arrow aimed for their brain, pinpointing their frustrations, and invoking trust that your product IS the solution to THEIR problems.
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