connected copy   

con·nec·ted copy ׀ adjective

intentional words that:

  • problem solve

  • are digestible

  • drive sales

  • evoke trust

  • create interest 

  • speak in your brand voice

  • convert

Typing on a Laptop
 

You’ve dedicated your time, finances, and copious amount of sweat and tears into your business. 

No one is more familiar with or passionate about it than YOU. 

Naturally, you forget not everyone is as knowledgeable about it.

Especially a prospect unfamiliar with your brand.

Your messaging is not converting because your audience is confused, bored, or lost.

You’re beyond frustrated. 😤

You KNOW your product will:

🔑 solve problems 
💥 effect change 
🌎 improve lives

I mean, the whole reason you started your business is because you identified a problem and created a solution!

So how do you convey that to your prospects? 

What words do you use to grab attention, identify pain points, and generate awareness of your brand? 🤔


𝑻𝒉𝒂𝒕’𝒔 𝒘𝒉𝒆𝒓𝒆 𝑰 𝒄𝒐𝒎𝒆 𝒊𝒏. 👋🏽


After tedious research of your product and ideal prospects, I’ll craft a message that:

>> 𝐘𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 🙋🏽‍♂️🙋🏽‍♀️

>> 𝐒𝐲𝐦𝐩𝐚𝐭𝐡𝐢𝐳𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞𝐢𝐫 𝐩𝐚𝐢𝐧 𝐩𝐨𝐢𝐧𝐭𝐬 😔

>> 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞𝐬 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐬 𝐭𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 💫


The result?

𝑪𝒐𝒏𝒗𝒆𝒓𝒕𝒔 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒔𝒑𝒆𝒄𝒕𝒔 𝒇𝒓𝒐𝒎 𝒐𝒏-𝒕𝒉𝒆-𝒇𝒆𝒏𝒄𝒆 𝒃𝒓𝒐𝒘𝒔𝒆𝒓𝒔 𝒕𝒐 𝒅𝒆𝒗𝒐𝒖𝒕 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔. 

Exactly how will I do this? 

Excellent question! 🤜🏼🤛🏼

👉🏻 By asking you 𝗔𝗟𝗟 the questions

👉🏻 Studying your brand and product

👉🏻 Researching your audience

👉🏻 Researching your competitors

So, if you’re ready to attract and engage your audience with words that convert, SLAY the competition, and create raving customers who would never consider taking their business anywhere else.....

..... click the pink words below. 

We need to talk.

 

MARIA LINDLEY

As an eCommerce copywriter with a passion for working with sustainability-driven brands, I help you improve your core marketing KPIs through ethical, effective copywriting.

DSC_0954%2525252520(2)_edited_edited_edi